About Fantasy Showroom
Fantasy Showroom is the worlds first automotive industry fantasy game. It brings together deep industry knowledge and fanatic enthusiasm for cars for a fun and social game that both educates and inspires people to know more about cars.
The game is patterned after fantasy sports games where players create dream teams of all star athletes and compete on their real-world statistics. With Fantasy Showroom you create a showroom, and choose one 2010 model year car within each of 10 categories, Sedan, Hybrid, Van, Truck, SUV, Luxury, Wagon, Sport, Convertible, Compact/Coupe. Each month those cars are scored based on real-world events like how many units were sold, how many awards were won, how often the car was mentioned in social media, fuel economy and other factors. Each player is ranked based on the number of points racked up by the cars in their showroom. The player with the most overall points wins.
We created Fantasy Showroom here at Jumpstart because we want to better understand how people are engaging with cars. More people are discovering cars in new ways beyond just researching online; they are building relationships with cars through games and communities that have real world impact on their decision making. We would love for this game to expose people to new vehicles that they wouldn't otherwise have considered or seen.
About Jumpstart Automotive Group
The Jumpstart Automotive Group brings together the most diverse audience of in-market automotive shoppers with the industry's most influential auto enthusiast brands to dramatically improve the effectiveness and efficiency of automotive marketing across digital, print, and mobile platforms. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. The portfolio of publishing partners include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com, U.S.News.com, HybridCars, CarGurus, and TrueCar. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insight products.